Executive Summary Essay -- Economics

Executive Summary ----------------- The 2000 were a period of enormous growth, Australian is a prosperous nation has benefited from 9 years of uninterrupted economic growth. However, the international tourist industry was suffer from the terrorist attacks on the World Trade Center and Pentagon in the USA on 11 September 2001. Overall, the Australian international tourist industry continues to be strong because of the board mix of natural environment and cosmopolitan cities located here, including high-tech, stable international political situation and economic prosperity. In order to increase Australian international tourist industry, Sport and Tourism of Australia’s Department of Industry, Science and Resources must develop a strategic plan to reach more potential visitors. With Australia unique natural resources, its appeal to more Asian travellers come to Australia. Over the past decade, most visitors came from the UK, Europe and North America. Now, Australia must begin some strategies to attract more travellers from Asia countries. This will give Australia the best opportunity to expand its tourism. Introduction Although Australia has been booming, the world economy has been in recession for some time. Indeed, Australian tourism is slowly declining has been far less than originally expected. Even though the Australian government strives to sustain growth in the economy without damaging the natural environment, but these improvement do not seem to be reaching the travellers its need to influence. Therefore, I am asked to summarise the marco environmental issues affecting Australian Tourism and propose additional strategies that the Sport and Tourism of Australia’s Department of Industry, Sc... ...ung singles, offer a lower price during peak season by effectiveness of adverting campaigns and promotion in generating more Asian, including: Â · Australia and Singapore have established a Joint Tourism Council that will aim to increase international arrivals to both Australia and Singapore from key markets through a co-operative partnership between the Australian Tourist Commission and the Singapore Tourism Board. Â · Most key operators selling Australia have developed websites providing product information, special deals, travel clubs and newsletters and online enquiry response mechanisms. Â · There are 10 major wholesalers/retail agents selling Australian group tour packages, with extensive branch office network of sales point location. These agents are linked with the three major carriers: Qantas, Cathy Pacific and Singapore Airlines.