Change the ethic form for your dissertation Essay

Change the ethic form for your dissertation - Essay Example In this research, the researcher has done extensive research on the impact of hospitality on tourists from Western countries of the world. The culture of West and that of China are very different and there is a need to explore the factors that contribute to maximizing the level of satisfaction for the tourists. Literature review has shown that it is the intangible services like hospitality that is the core reason of maximum customer satisfaction in tourism industry. The main research objective of the study is â€Å"to identify the strengths and weaknesses of the tourism and hospitality industries of China as perceived by Western tourists and enhance the strong points while overcoming the weak areas so that the industries can be boosted and tourism in the country can reach to its desired position†. Tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration comprise of the image that the tourists have about the destination and the selection mechanism that the tourists conduct to make their final destination choice. The study of World Trade Organisation, cited by Enright and Newton (2005), indicated that China’s economy is growing at an accelerating rate and since it is entering the growth phase, it has been successful in attracting various international business organisations either for starting their operations or doing huge amount of investments. Chinese government has made sure that it can attract huge number of tourists by developing effective plans and for