Microsoft Office Essay

Each employee could have a standard hourly rate between $10.00 and $30.00 per hour. †¢ Each employee qualifies to earn overtime at a rate of 1.5 of his or her hourly rate for every hour greater than 40 hours. †¢ Each employee will have a standard 7.65% deduction for social security †¢ Each employee will have a standard 14.00% deduction for Federal Taxes †¢ Each employee will have a standard 5.33% deduction for State Taxes Explain how you will structure and format your worksheet, including titles, column headings, and formulas to calculate payroll variables for each employee to determine â€Å"Net Pay† including and not limited to Total Hours, Gross Pay, Social Security Tax, Federal Withholding Tax, and Sate Withholding Tax. In addition, determine how you would extract overtime hours from a calculated value of â€Å"Total Hours† using a conditional formula. In addition, your supervisor will need this weekly payroll report on a weekly basis and instructed you to keep the payroll history of all weeks within â€Å"1† workbook but has allowed you to decide if you would rather keep the payroll running on one worksheet or by assigning a new worksheet for each week. Using your knowledge learned in this class, descriptively explain whether you would keep all weekly payrolls in one worksheet or assigned to new worksheets by week. Defend your reasoning’s on the approach your take based on what you have learned in this course. (Points : 40) The creation of the Weekly Payroll Workbook Since this is a weekly payroll for construction workers, the computation for Excel will be on a weekly basis. Here are the insights as to how to create the Payroll workbook. Using a separate worksheet, like Sheet1, you need to indicate the Week Number in the sheet. This represents which week in the calendar the payroll is computer. Normally we have 52 weeks in one year so Week Number can be Week 1, Week 2, †¦ Week 52. In this same sheet, enter the names of the 15 employees in the first Column, starting from cell A4 to provide enough cells for heading. You can add and delete rows after this. In cell A1, enter your company name. In cell A2, enter Week No.: 1 for the first week. In cell A3, enter â€Å"Employees† or Employee Names† which will serve as the heading of the table. In cell A4 through A18, enter the names of the employees. For the cell B3 to F3, enter the 5 working days of the week. For G3, enter â€Å"Total Hours Worked†. Now Merge & Center the range B2:F2 and then enter the heading title â€Å"Daily Hours Worked† Now all headings are done and we proceed to entering the formula to compute the total hours each employee had worked. For cell G4, enter the formula =SUM(B4:F4). Then drag to copy this formula up to G18 for the last employee. For I3 enter the heading â€Å"Hourly Rate†. For J3 enter Overtime Rate. Enter the formula for overtime as =I4*1.5 since it will be 1.5 of the regular hourly rate. Column K will be the Hourly Pay and the formula shall be =IF(G4>40,40*I4,G4*I4). This means that if the total hours is greater than 40, it will compute only for 40 hours since the remainder will be an overtime. If it is less than 40, it will compute the actual number of hours multiplied by the rate. Column L is for Overtime Pay and the formula is =IF(G4>40,(G4-40)*J4,0). This means that the computation is done this way: If total is greater than 40, then you subtract the total with 40 and the remainder will be the overtime hours. This will be multiplied by the overtime rate. If it is less than or equal to 40, overtime is set to 0. Column M is for Gross pay and it is the total of Hourly Pay and the Overtime Pay. For the deductions, use columns N, O and P for Social Security, Federal Taxes and State Taxes respectively. The formulas will be: Social Security => =M4*7.65% (Gross Pay times 7.65%) Federal Taxes => =M4*14% (Gross Pay times 14%) State Taxes => =M4*5.33% (Gross Pay times 5.33%) For the total deductions use column Q and the formula shall be =SUM(N4:P4) as the sum of all deductions columns. The NET Pay is Gross Pay – Total Deductions and it can be in column R. Also, it is better to use ONE sheet per weekly payroll so that it will be organized better. You can also easily export sheets to other workbooks in the future if the Excel file gets too bloated after long period of use and the accumulated data in it. 2. (TCO 3) You currently work for an automotive parts supply store. Your company is growing and is considering expansion. The company currently has three locations (North, South, and Central) in one state. Each parts supply store carries inventory in four categories. You have been presented with the sales figures for the last three years for each location and inventory category by store. Based on this information, you’re tasked with analyzing current sales for each store by category and overall total sales by store  and category. Note: This is a four part question. 1.) Explain your approach to setting up your worksheets and organizing the data. 2.) Explain how you will visually represent the data for the total sales of the individual inventory categories for each location for the time periods shown. 3.) Explain how you will visually represent the consolidated data for the sales of all stores and all inventory categories for all time periods in one chart or graph. 4.) Once you have finished the above tasks, you plan to send the Excel workbook to your manager for evaluation. Your manger is presenting your findings to the Board of Directors for justification for additional capital expenditures. The visually representations need to be concise and clear by able to support the requested expenditures. Explain how you would use the integration features of MS Office to incorporate the Excel information into other presentation media. (Points : 40) For the automotive part: 1) Explain how you will visually represent the data for the total sales of the individual inventory categories for each location for the time periods shown. The data can be represented by an Excel chart. Just use the total sales against the corresponding categories compared with the data on store locations. 2) Once you ahve finished the above tasks, you plan to send the Excel workbook to your manager for evaluation. Your manager is presenting your findings to the Board of Directors for justification for additional capital expenditures. The visually representations need to be concise and clear by able to support the requested expenditures. Explain how you would use the integration features of MS Office to incorporate the Excel information into other presentation media. This is easily done by integrating the actual Excel table or range in the PowerPoint presentation. Even better yet, you can â€Å"embed† an Excel chart with live data in the presentation itself. This is a good approach so that the data in the presentation will change when the data in the actual embedded Excel file changes. Look the EXCEL FILE 3. (TCO 4) You are given a spreadsheet with daily sales numbers ordered by date from January 1st to December 31st. You have been tasked with finding the average sales of each month, then to reorder the months so they are listed in order from highest to lowest average sales. Give a step-by-step explanation of how you will rearrange the data so you can analyze the best and worst months. Note: This is a one part question. (Points : 40) For this question, suppose the sales and dates are listed by rows so that January 1st to December 31st are the row labels. A pivot table will help in this task. I will create a pivot table of the data; put the Order dates in row labels and the Average of Sales in Values. Then, I will right click on the dates, select group, and then select groupings by month. This should create a table of Monthly Average sales. Next, I will click the dropdown box under row labels, click More Sort Options, and choose Descending Order by Average of Sales. From here on, I can analyze the best and worst months and make preparations in the following year. 4. (TCO 5) You’ve just joined the staff of the XYZ Manufacturing Company (XYZ, for short). XYZ manufactures only one product, the gizmo. It comes in two sizes, the mini-gizmo and the magna-gizmo. Both are difficult to manufacture, and consequently, the company closely monitors rejected units. The company has three locations, each of which produces both the mini and the magna-gizmos. You are automating the weekly production reports so that you can easily calculate total production for the entire company each week. The mini-gizmo is priced at $3.25 per unit. The magna-gizmo is priced at $7.00 per unit. The unit cost for a reject mini-gizmo is $1.75. The cost for a reject magna-gizmo is $3.50. Respond fully to the following questions regarding this task: Note: This is a two part question. 1.) The managers will e-mail their weekly reports to you on Monday of the following week. You will then produce the summary report. Explain the process for doing this. Give a sample formula to total the number of mini-gizmos produced by the entire company in a week. 2.) Each week, you will present the combined report to your boss, who wants to see both the summary and the individual sheets for each location. You want to add a header with the date and your name to each page. What is the easiest way to do this? Explain the process. (Points : 40) First, I will consolidate the worksheets into one workbook by doing Home-Cells-Format-Move or Copy sheet. Now, for this data, I will expect the columns to be separated, with labels proper mini-gizmo, proper magna-gizmo, rejected mini-gizmo, rejected magna-gizmo, and row labels of days in the week. After that, I will sum all of the column data below, so I will arrive at the sum of all proper and reject gizmos. Suppose the proper mini-gizmos are in column B and rejected mini-gizmos are in column D, then a sample formula to total all the mini-gizmos produced in a week would be Sum(B2:B8,D2:D8). This is already located in the Summary worksheet, after consolidating the data from four locations. This is assuming that the data is given per week, divided into 7 days. I will do the same for the magna-gismos. Afterwards, just below the Sums, I will put another row labeled Revenue. Then I will multiply the Sums by the respective prices, 3.25 for the proper mini-gizmo, 7.00 for the proper magna-gizmo, 1.75 for  the rejected mini-gizmo, and 3.50 for the rejected magna-gizmo. 5. (TCO 9) You have been tasked with analyzing an extremely large amount of data and to ultimately produce a report to share with the board of directors. The data is currently in a text file and has over two thousand records of data. Explain how you would use Excel to analyze this data and organize it to prepare a written report. Be very specific on the variety of tools you would use and the steps you would go through to analyze the data and to ultimately prepare a detailed report with recommendations. Since the data is in text file, I have to open Excel first. Then, I will go to File-Open, and then choose All Files. I can now open the text file in Excel. Upon opening, a Text Import Wizard will appear. I can choose Delimited or Fixed width, depending on the data. Click next, then I can choose my own delimiters if it is Delimited. I can also click anywhere on the preview box to separate the data to my liking. After that, I can designate their Text Formats. After clicking finish, I have a whole data of text file in Excel. Since it came from a text file, there may be formatting issues. For example, I will click all the numbers in the data, then Find and Replace spaces with nothing so that the numbers are not in General Format but in Number Format. I will also spellcheck the whole worksheet for grammar and spelling errors. After all this is done, I can now start with the analysis. There are lots of things I can do from summing the data to averaging them to creating pivot tables and even pivot charts. In charts, I can choose to add trend lines and data tables for the charts to be more detailed. After all the analysis is done, I will prepare a written report in MS Office by copy pasting the charts (the visual representations of the analysis) and explaining and interpreting them afterwards. Then, I can provide conclusions and recommendations to complete the analysis.

AIDS awareness advocacy advertisement.

Hannan Qistina Amir Hamzah 11200770816th April 2013 AIDS awareness advocacy advertisement. Kenneth Cole has come out with more than one advocacy advertisement to bring an issue to the centre. The First was AIDS awareness ad in 1985. He mainly focuses on the issue of AIDS, to increase public awareness of his views on how important to prevent it. He tried really hard to make people understand about the AIDS issue through his advertisement. The tagline for the ad was ‘For the future of our children’.In the ad, the models were not wearing shoes because Kenneth Cole was not promoting or selling his product but focus on the issue. He does not bother spending very large amounts of money onto his advocacy ad. General reaction to the first AIDS ad. There is a lot of criticism that Kenneth Cole have gotten from his AID ad. People ask a lot of questions, they will question the message of the ad, the rationality of the ad because the issue was very controversial. People will read hi s ad the way they wanted because everyone has their own perceptions.Even though there are lot of criticism, Kenneth Cole has the courage to argue and stand for his ideas because to him it is important. Besides that, what he felt about the social issue, the AIDS can be reflected through his ad. AIDS awareness is something that he really cares about and really focuses on the issue genuinely. Kenneth Cole also take his AIDS ad as an opportunity to say what is important that may can give differences on people’s lives. Value relationship This advocacy advertisement can also help to establish relationship with the constituents.Furthermore, advocacy advertising is designed to capture the eye and to win hearts and minds of the constituencies. The goal is that after they have being exposed to the AIDS awareness ad, they may take a position on the issue and felt that it is important too, and may be persuaded to change opinions about the issue. Kenneth Cole said that he believed that he could say something important and might help and impact people’s lives and make a difference. By creating an advocacy ad can allow new facts, arguments or even action that the government should take.Brand loyalty What Kenneth Cole has gotten from his advocacy ad is that it will eventually help to raise awareness of the company, brand loyalty because by taking care of the community can enhance the Cole’s company, and most importantly about advocacy issue. Other than that, is getting people to act the way he thinks people should act. It is to influence people’s opinion towards his advocacy ad or about the issue that he is focuses on like the AID awareness on 1985. Visit mothers with aids in Cape Town.Kenneth Cole went to Cape Town to visit the AIDS centre and the treatment centre to support all the AIDS patients. With his visit, it shows that he really cares about the AIDS awareness and really cares about the issue to help people just what he said in his ad. He i s not only producing an advocacy advertisement. From the visit, he has gain more knowledge about how the international actions around AIDS, he has knew that AIDS exist globally nad know how to address the issue locally.

Environment that learners find at international schools

The environment that scholars find them self in at international schools and national school is invariably altering and going more diverse than of all time. The international school in Geneva has 123 different nationalities with 89 different female parent lingua linguistic communications represented within its pupil organic structure with 32 different nationalities ( Internationals School of Geneva, Annual Report 2010 ) within its teaching staff. This type of broad runing diverseness in school bodes is really common topographic point in international schools and can besides be found in any learning environment, ‘As long as human societies have been in contact with each other, voluntarily or involuntarily, there have been cross-cultural learning state of affairss ‘ ( Hofstede ( 1986 pp 302 ) . For scholars to the successful, in a truly international environment the pupils have to hold the competency to larn, work and map in an intercultural environment. It is those persons whom have this competency to larn, work and map in intercultural environments whom are successful scholars in international schools and multicultural environments. The ability of pupils to carry on them self ‘s across intercultural environments is hence critical for their success as scholars at the international school across the universe. The averment that I have made, I am reasoning that the cultural commixture of pupils is holding an consequence on acquisition of pupils and more specifically that the cultural environment that larning occurs in, has an consequence on acquisition. In the USA there is grounds to back up the averment. The President ‘s enterprise on race, quoted by Cushner et Al ( 2003 ) shows that the proportions of populations to complete high school indicated that pupils from exterior of a white cultural group where perceptibly down ( Whites 93 % , Blacks 87 % and Hispanics ‘ 62 % ) . There is besides a huge sum of research into cultural attacks to larning and instruction which help explicate why pupil from exterior of the dominate civilization appear to underachieve in larning environments. So if there is an some consequence on acquisition has this been explored in research? Hofstede ( 1980, 1986 ) formed cardinal factors when looking at cultural differences to educational relationships. Hofstede ‘s survey of over 50 counties and includes 116000 participants, proposes a 4-D theoretical account to explicate cultural difference in work related Fieldss and has applied them to intercultural larning environments. Hofstede ‘s theoretical account proposes the undermentioned four factors that effects larning across cultural boundaries ; 1. Differences in the societal places of instructors and pupils in the two societies ; 2. Differences in the relevancy of the course of study ( developing content ) for the two societies ; 3. Differences in profiles of cognitive abilities between the populations from which instructor and pupil are drawn ; 4. Differences in expected forms of teacher/student and student/student interaction. Hofstede ( 1986 ) besides goes on to problematize linguistic communication, being that frequently instructors and pupils ( or equals within the learning state of affairs ) do non hold the same female parent lingua. Hofstede argued that linguistic communication is a vehicle of civilization and that understanding in a 2nd linguistic communication is kindred to seeking to understand in a different civilization, ‘Language categorizes world harmonizing to its corresponding civilization ‘ ( Hofstede 1986 pp 314 ) . Hofstede argues that uneffective acquisition occurs when persons are non taught via their female parent tong. Some significance is lost in either direct interlingual rendition or the within the cultural context the acquisition is happening in. It is the writer ‘s personal position that from experience the grade of girl apprehension is non every bit big as expressed by Hofstede. Many pupils in the International school of Geneva operate outside of their female pa rent tong and have a high grade of success in larning. The writer notes nevertheless that this is non ever the instance, as the bulk of the pupils are bilingual or trilingual and their ability degree in the linguistic communication of direction is equal to those of female parent tong in the linguistic communication of direction. Clearly Hofsede research, and therefore the 4-D theoretical account, have a really strong international experimental bases, a really big participant base ( 116,000 participants ) , from 50 counties from around the Earth. However the research is non without its bounds. First the initial research ( Hofsede 1980 ) was conducted within a individual administration, ( an American high investigator. Company ) which operates in over 40 states around the universe at the clip of the research. Although this gives entree to a big international pool of participants the research will be limited to the administration in which the research is conducted in. Furthermore the findings of the research will besides hold some biased. The administration its ego will hold an built-in civilization. All of the participants will be affected by that inceptions civilization and will in bend affect the findings of the research. Sulkowski and Deakin ( 2009 ) add to Hofsede ‘s theoretical account with more up to day of the month research in a more relevant acquisition ( instruction ) scene. The research aligned its ego closely to the theoretical account proposed by Hofsede and others, ‘The same decisions have emerged from old surveies conducted by meatman and McGrath ( 2004 ) , Smith and Smith ( 1999 ) and Ward ( 2001 ) ‘ ( Sulkowski and Deakin 2009 p157 ) . It is clear so that Hofsede ‘s 4-D which leads to cultural factors that can impact larning hold really strong empirical grounds. The educational applications of Hofsede ‘s theoretical account are questionable nevertheless. The theoretical account goes a long off is explain and depicting the cultural factors that can impact instruction. However it is of limited usage for a instructor with a extremely diverse category to cognize that one group of pupils with a more collectivized cultural background will ‘place more accent on bettering their standing with their equals than pupils from individualistic civilization who were found to move mostly out of self involvement ‘ ‘ ( Sulkowski and Deakin 2009 p157 ) . There is small practical aid for a instructor in such an illustration and it more is likely to take the instructor to pigeonhole the pupils and to move on the stereotypes in the schoolroom scene. Sulkowski and deakins ( 2009 ) suggest that the divergences from expected values indicate that bing conceptualisation of civilization in trying the explain behavior merely have limited usage in diagnostic value in term of pupil behavior. It is the writers ain sentiment that by specifying groups and learner profiles of patriot and if possible cultural groups within national countries is of limited value for instructors. As stated above it can take to stereotypes and farther more lead to apathy amongst instructors, believing that a pupil is non larning successfully, imputing this to a cultural aspect of the pupil and therefore relieving the instructor of the job of sing that the pupil is successful at acquisition. Hofsefe ‘s research dosage nevertheless give a position to problematize cultural with regard to a acquisition environment. The research aslo give an empirical prejudices for my averment that larning in an intercultural environment can be harmful to an persons acquisition, if non controlled and managed efficaciously by the scholar or those taking to back up the scholar ( such as instructors ) . To get the better of the issues raised by his ain theoretical account Hofsefe ( 1986 ) proposed two solutions. First instructors can either absorb all of the pupils into the instructor ‘s civilization of the category room ( learn all pupils how to larn within the instructors civilization ) or learn the instructor how to learn such a cultural diverse category. There is besides a 3rd option ; we can educate the scholars to go intercultrually competent. The definition of an interculturally competent individual is a combative issue within literature and will be discussed farther on. This so raise the undermentioned inquiries, what is understood by the term interculturally competent? How do persons go interculturaly competent? Those inquiries besides lead us to reply a inquiry foremost posed by Gardner ( 1962 ) ; ‘To what extent is it really possible for an expert from one civilization to pass on with, to acquire though to, individuals from antoher civilization? ‘ ( Gardner 1962 pp241 ) In reply to his ain inquiries Gardner ( 1962 ) suggested that there a some persons equipped with an unusual ability for intercultural communicating with other traits that contribute to that success such as unity, stableness, extraversion, socialization in cosmopolitan values and including particular intuitive and even telepathic abilities ( pp248 ) . Although Gardner ‘s theory ‘s have come into strong unfavorable judgment ( Waterhouse 2006 ) the observation that some people are more able in intercultural state of affairss ( persons whom are deemed to be interculturally compotnet ) to execute in some action over others has lead to a big sum of research. To be able to specify what interculturally competence the term civilization besides needs specifying foremost. Culture is a combative issue within literature and society. However for persons to go intercultrualy competent you must first understand what you are traveling to interact with. The first usage of the term civilization with respect to anthropology was in 1871 by Tylor ( quoted in Berry et al 2004 ) who defines civilization as ; ‘That complex whole which includes cognition, believe, art, ethical motives, Torahs, imposts and any other capablenesss and wonts acquired by adult male as a member of society ‘ The planetary literature has ‘literally 100s of definitions ‘ ( Cushner et al 2003 P 36 ) from a really broad scope of subjects. However the original thought of civilization from above has little changed in the position of the writer. However the writer acknowledges that there are more compendious definitions of civilization. For simplification for this essay the writer will take Berry et al 2004 ‘s definition of civilization as the ‘way of life of a group of people ‘ ( p229 Berry et al 2004 ) . The writer besides acknowledges that the definition of civilization that is used to specify intercultural competency will impact the very definition of intercultural competency in the literature. This will so be discussed as I progress towards a definition of intercultural competency and its conceptualisations. Development of Intercultural competency in research and definitions started in the 1950 ‘s and onwards with research into westerners working abroad. The early research focused on accounts for dislocations in transverse cultural communicating between persons which can normally happen in multicultural larning environments such as Internationals schools. The early research used appraisal of persons ‘ attitudes, personalities, values and motivations assessed though self studies, studies or open-ended interviews. Ruben ( 1989 ) defines the result of early research in intercultural competency concentrating on 4 cardinal factors ; To explicate abroad failure To foretell abroad success To develop forces choice schemes To plan, implement and trial sojourner preparation and readying methodological analysiss Developed from Ruben ( 1989 p230 ) Adding to this reappraisal of early surveies ( quoted from Cushner et al 2003 ) , looking in to the features of people who were competent and life and working across a civilization boundary suggested that the intercultually competent have 3 qualities in common ; Ability to pull off the psychological emphasis that occurs during most intercultural interactions Ability to pass on efficaciously across cultural boundaries The ability to develop and keep new and indispensable interpersonal relationships. ( Cushner et al 2003 P 121 ) Use this to larning†¦ utile? review this model- usage Rubens theoretical account†¦ So what so is intercultural competency? Bennett ( 2008 ) states that 'emerging consensus around what constitutes intercultural competency, which is most frequently viewed as a set of cognitive, affectional and behavioral accomplishments and features that support effectual and appropriate interaction in a assortment of cultural contexts ( p97 ) . Fantini ( 2006 ) adds to this definition of intercultural compotence as â€Å" a composite of abilities needed to execute efficaciously and suitably when interacting with others who are linguistically and culturally different from oneself † ( p. 12, accent in original ) . Throughout the literature, research workers and theorists use a scope of more or less related footings to discourse and depict intercultural competency, including intercultural communicative competency ( ICC ) , transcultural communicating, cross-cultural version, and intercultural sensitiveness, among others ( Fantini, 2006 ) . What all of these footings attempt to account for is the ability to step beyond one ‘s ain civilization and map with other persons from culturally diverse backgrounds. By manner of illustration, Table 1 nowadayss 19 footings that have been used as options for discoursing intercultural competency. Though frequently used interchangeably with the most frequent labels of intercultural competency, intercultural communicative competency, intercultural sensitiveness, and cross-cultural version, each option besides implies different attacks that are frequently merely implicitly addressed in research. Table 1. Alternate footings for intercultural communicative competency ( ICC ) ( Adapted from Fantini, 2006, Appendix D ) transcultural communicating international communicating ethnorelativity cross-cultural communicating intercultural interaction biculturalism cross-cultural consciousness intercultural sensitiveness multiculturalism planetary competitory intelligence intercultural cooperation pluralingualism planetary competency cultural sensitiveness effectual inter-group communicating cross-cultural version cultural competency international competency communicative competency Hammer, Bennet, and Wiseman ( 2003 ) attempted to get the better of some of the fog of ICC definitions by pulling a major differentiation between intercultural sensitiveness and intercultural competency. From their position, intercultural sensitiveness is â€Å" the ability to know apart and see relevant cultural differences † whereas intercultural competency is â€Å" the ability to believe and move in interculturally appropriate ways † ( p. 422 ) . Their differentiation between cognizing and making in interculturally competent ways offers a fitting preliminary to the subjects that have emerged from most modern-day work on ICC. Fantini ‘s definition is more utile to pedagogues. The ability of pupils to ‘perform efficaciously and suitably ‘ in a learning environment or state of affairs where there are many civilizations represented and which are lending to the acquisition will hold a profound consequence on the result of the success of the acquisition. This definition developed from the literature leads in to theoretical accounts that can be used to develop intercultural competency relevant to bettering pupil ‘s successes rates at larning in multicultural or international school environments. Given the above definition how so is intercultural competency best conceptualized and measured? One of the earliest comprehensive model was Ruben ‘s behavioral attack to the conceptualisation and measuring of intercultural communicative competency ( Ruben, 1976 ; Ruben & A ; Kealey, 1979 ) . Rubens theoretical account is different to the personality or more single attacks, which have limited usage for pedagogues being that the cognition of the personality traits required for intercultural competency dosage non take into intercessions to develop intercultural competency. Ruben ‘s theoretical account ( Ruben, 1976 ; Ruben & A ; Kealey, 1979 ) focused on a behavioral attack to intercultural competency by taking to believe the spread between cognizing and making. Ruben focused on the relationship between what single know to be interculturally competent and what those persons are really making in intercultural state of affairss. Ruben ( 1976 ) argued that to understand behaviors linked to intercultural state of affairss steps of competence needed to reflect an ‘individual ‘s ability to expose constructs in his behavior instead than purposes, apprehensions, cognition ‘s, attitudes, or desires † ( p. 337 ) . Ruben so used observations of persons in state of affairss similar to those in which they have received anterior preparation for or choice for, and utilizing the public presentation as predicators for similar hereafter state of affairss. Based on findings in the literature and his ain work, Ruben ( 1976 ) identified seven dimensions of intercultural competency: Display of regard describes an person ‘s ability to â€Å" show regard and positive respect † for other persons. Interaction position refers to an person ‘s ability to â€Å" react to others in a descriptive, non-evaluative, and nonjudgmental manner. † Orientation to knowledge describes an person ‘s ability to â€Å" acknowledge the extent to which cognition is single in nature. † In other words, orientation to knowledge describes an person ‘s ability to acknowledge and admit that people explain the universe around them in different ways with differing positions of what is â€Å" right † and â€Å" true. † Empathy is an person ‘s ability to â€Å" set [ himself ] in another ‘s places. † Self-oriented function behavior expresses an person ‘s ability to â€Å" be flexible and to map in [ initiating and harmonising ] functions. † In this context, originating refers to bespeaking information and elucidation and measuring thoughts for job resolution. Harmonizing, on the other manus, refers to modulating the group position quo through mediation. Interaction direction is an person ‘s ability to take bends in treatment and novice and terminate interaction based on a moderately accurate appraisal of the demands and desires of others. Last, tolerance for ambiguity describes an person ‘s ability to â€Å" respond to new and equivocal state of affairss with small seeable uncomfortableness † . ( Ruben, 1976, pp. 339-341 ) From the observation Ruben was so able to operationalise the seven dimensions and utilize observation ( evaluation graduated tables ) for appraisal. Rubens theoretical account therefore was based on the definition that there is an result end for intercultural interactions, for illustration in a learning state of affairs for the person to understand a new construct. Ruben ‘s ( 1976 ) position, ICC consists of the â€Å" ability to map in a mode that is perceived to be comparatively consistent with the demands, capacities, ends, and outlooks of the persons in one ‘s environment while fulfilling one ‘s ain demands, capacities, ends, and outlooks † ( p. 336 ) . This ability is so assessed by detecting the persons actions as apposed to reading self studies by the person. A theoretical account such as Ruben ‘s asserts that there is end or stop point of intercultural interaction. For illustration from this definition the interculturally competent are able to keep interpersonal relationships. Therefore intercultural interactions can be define and successful or non towards a given end. Not merely does this go forth intercultural interactions open to manipulative behavior ( Rathje 2007 ) . Furthermore Herzog ( 2003 ) quoted by Rathje ( 2007 p 256 ) provinces that there dresss to be a deficiency of differentiation between competency and public presentation. Byram ( 1997 ) and Risager ( 2007 ) theorized a multidimensional theoretical account of intercultural competency which removes the importance placed on intercultural public presentation. Byram ‘s proposed a five factor theoretical account of intercultural competency ( shown in a diagram below ) Bryam Intercultural compotence.png Each ‘Savoir ‘ has their ain factors and definitions ; The attitude factor refers to the ability to relativise one ‘s ego and value others, and includes â€Å" wonder and openness, preparedness to suspend incredulity about other civilizations and belief about one ‘s ain † . Knowledge of one ‘s ego and others means cognition of the regulations for single and societal interaction and consists of cognizing societal groups and their patterns, both in one ‘s one civilization and in the other civilization. The first accomplishment set, the accomplishments of interpretation and relating, describes an person ‘s ability to construe, explicate, and relate events and paperss from another civilization to one ‘s ain civilization. The 2nd accomplishment set, the accomplishments of find and interaction, allows the person to get â€Å" new cognition of civilization and cultural patterns, † including the ability to utilize bing cognition, attitudes, and accomplishments in cross-cultural interactions. The last factor, critical cultural consciousness, describes the ability to utilize positions, patterns, and merchandises in one ‘s ain civilization and in other civilizations to do ratings. Byram ( 1997 ) pp 97-98 Byram added to his theoretical account with the interaction factor ( skis of find and interacting ) to include other communicating signifiers, verbal and non-verbal with the development of lingual, sociolinguistic and discourse competences. This theoretical accounts cardinal strengths lies in the demand of critical cultural consciousness. Whereas Ruben ‘s theoretical account merely aims to further successful intercultural by taking interactions with to understand and mimicking of the others civilization, Byram ‘s critical attack allows for persons to understand, interact with the other civilization, every bit good as, keeping house to their ain civilization with a critical oculus on both civilizations values. When applied to a learning state of affairs the theoretical account indicates that is larning is to be successful persons need to understand all Jesuss of the civilization of all persons whom are involved with the acquisition of a new construct. Byram ‘s theoretical account besides indicated that there is a continuum of being more interculturally competent as each of the ‘saviours ‘ is developed. However this theoretical account has been criticised as being excessively narrow by Risager ( 2007 ) . Risager argued that intercultural competency must included wide resources an single possesses every bit good as the narrow competencies that can be assessed. Risager developed her ain theoretical account with she claimed to be broader in range. The writer notes that in Risagers model the 10 elements outlined are mostly linked to lingual development and proficiencies ; Linguistic ( languastructural ) competency Languacultural competencies and resources: semantics and pragmatics Languacultural competencies and resources: poetics Languacultural competencies and resources: lingual individuality Translation and reading Interpreting texts ( discourses ) Use of ethnographic methods Multinational cooperation Knowledge of linguistic communication as critical linguistic communication consciousness, besides as a universe citizen Knowledge of civilization and society and critical cultural consciousness, besides as a universe citizen. ( Risager, 2007, p. 227 ) The thoughts from Byram ‘s theoretical account have been used to develop the intercultural competency appraisal ( INCA ) ( 2004 ) , an assessment tool for intercultural compotence. The INCA has utilized and developed the multidimensional theoretical account of Byram ‘s and other theoretical work ( quoted from INCA 2004 ) which include Kuhlmann & A ; Stahl ( 1998 ) every bit good as Muller-Jacquier ( 2000 ) to develop the appraisal. The INCA theoretical account has two sets of cardinal dimensions, one for the assessor and one for the testee, with three accomplishment degrees for each dimension ( basic, intermediate and full ) . The assessor looks for 6 different dimensions, as defined form the INCA assessor ‘s manual ; Tolerance for ambiguity is â€Å" the ability to accept deficiency of lucidity and ambiguity and to be able to cover with it constructively † . Behavioral flexibleness is â€Å" the ability to accommodate one ‘s ain behavior to different demands and state of affairss † . Communicative consciousness is â€Å" the ability [ aˆÂ ¦ ] to set up relationships between lingual looks and cultural contents, to place, and consciously work with, assorted communicative conventions of foreign spouses, and to modify correspondingly one ‘s ain linguistics signifiers of look † . Knowledge find is â€Å" the ability to get new cognition of a civilization and cultural patterns and the ability to move utilizing that cognition, those attitudes and those accomplishments under the restraints of real-time communicating and interaction † . Respect for distinctness is â€Å" the preparedness to suspend incredulity about other civilizations and belief about one ‘s ain † . Empathy is â€Å" the ability to intuitively understand what other people think and how they feel in concrete state of affairss † . From the testee ‘s point of position, intercultural competency consists of three dimensions, in a simplified version of the assessor ‘s theoretical account: Openness is the ability to â€Å" be unfastened to the other and to state of affairss in which something is done otherwise † ( regard for others + tolerance of ambiguity ) . Knowledge is the feature of â€Å" non merely want [ ing ] to cognize the ‘hard facts ‘ about a state of affairs or about a certain civilization, but besides want [ ing ] to cognize something about the feelings of the other individual † ( knowledge find + empathy ) . Adaptability describes the ability to â€Å" accommodate [ one ‘s ] behavior and [ one ‘s ] manner of communicating † ( behavioral flexibleness + communicative consciousness ) . This appraisal model explained the theory for each dimensions and besides gives concrete descriptions for each accomplishment degree. This is clearly a strong point for both the theoretical account and the assessment tool. There are besides other appraisal tools biased on Byram ‘s and Risager ‘s theoretical accounts ( intercultural sensitiveness index, Olson and Kroeger 2001 and Assessment of intercultural competency, Fantini 2006 ) . The cardinal factor that separates this work from that of Ruben ‘s is the accent on the acquisition of proficiency in the host civilization, which is beyond the ability to interact respectfully, non-judgmentally and efficaciously with the host civilization. Once allied to larning and development of intercultural competency both Byram ‘s and Risager ‘s theoretical account become comparatively hebdomad. Although the theoretical accounts have developed really strong and culturally dependable appraisal tools for intercultural competency, the theoretical accounts do little to bespeak the development of intercultural competency along a continuum. The theoretical accounts appear to demo that there is a either or inquiry to intercultural competency. Bennet ‘s ( 1993 ) theoretical account of intercultural competency nevertheless is more utile for instructors taking to develop intercultural competency. Bennett ( 1993 ) looked into intercultural competency with a different position than that of Byram ‘s. The development of intercultural competency ( shown in the diagram below ) developed a line drive phase theoretical account. Bennett theoretical account allows persons to travel up or down phases and individuality ‘s cardinal barriers to traveling into the following phase. Each phase has its effects on persons and therefore the larning capablenesss of the person. development of intercultrual sensitivy.bmp The first three phases, the ethnocentric phases, where the person ‘s civilization is the cardinal worldview have bit by bit less consequence on an person ‘s acquisition but still limited the effectivity of intercultural interactions and larning across intercultural boundary lines. In the first ethnocentric phase, denial, the single denies the difference or being of other civilizations by raising psychological or physical barriers in the signifiers of isolation and separation from other civilizations. In the 2nd ethnocentric phase, defence, the single reacts against the menace of other civilizations by minimizing the other civilizations ( negative stereotyping ) and advancing the high quality of one ‘s ain civilization. In some instances, the person undergoes a reversal stage, during which the worldview displacements from one ‘s ain civilization to the other civilization, and the ain civilization is capable to depreciation. Finally, in the 3rd ethnocentric phase, minimisation, the single acknowledges cultural differences on the surface but considers all civilizations as basically similar. The three ethnorelative phases of development lead to the acquisition of a more complex worldview in which civilizations are understood comparative to each other and actions are understood as culturally situated. During the credence stage, the single accepts and respects cultural differences with respect to behaviour and values. In the 2nd ethnorelative phase, version, the single develops the ability to switch his frame of mention to other culturally diverse worldviews through empathy and pluralism. In the last phase, integrating, the single expands and incorporates other worldviews into his ain worldview. While Bennett ‘s theoretical account for intercultural sensitiveness is extremely utile to pedagogues but it is note worthy that the theoretical account is non based on an specific empirical research. The theoretical account was developed from a land theory, that is to state, ‘using theoretical constructs to explicate a form that emerges from systematic observations ‘ ( Bennett 2004 ) . Mover over the theoretical account is biased on congestive constructivism that states persons build upon all experiences by puting them into forms or classs already within the person. More clearly, that we perceive event and construe them due to our ‘home ‘ civilization. Second that the development of intercultural sensitiveness in line drive. Although Bennett dose acknowledge that persons may travel frontward and backwards and any one point when developing intercultural sensitively frequently a cardinal review of line drive theoretical accounts. The theoretical account has been used by Bennett et Al ( 2003 ) with the development of the intercultural development stock list. This stock list is based on Bennett ‘s theoretical account of intercultural sensitiveness and is a development from an earlier stock list which was tested by Paige et Al ( 1999 quoted by Bennett 2003 page 426 ) and found ‘specific waies in farther development of the IDI ‘ ( Bennett et al 2003 ) . The stock list is a 50 point questionnaire biased on the classifications of responses by a broad scope of experts in the field of intercultural interactions on semi-structured interviews. The stock list is based on a 5 point graduated table response to inquiries. The research found the stock list to be valid and dependable across gender, societal, age and instruction populations. The writer acknowledges that the stock list has non as such been used to prove the intercultural sensitiveness theoretical account but notes that development of the stock list from the theoretical account which is dependable and valid across civilizations is a strong point of both the stock list and the theoretical account. Furthermore over the last 10 old ages the theoretical accounts has been used by other research workers in the development of appraisal tools ( Olson and Kroeger 2001 ) . Bennett dose non nevertheless see communicating in the development of intercultural sensitiveness instead as a developmental scheme particularly in the ethnorelative phases ; Participants traveling out of credence are eager to use their cognition of cultural differences to existent face-to-face communicating. Therefore, now is the clip to supply chances for interaction. These activities might include couples with other-culture spouses, facilitated multicultural group treatments, or outside assignments affecting interviewing of people from other culturesaˆÂ ¦ communicating pattern could mention to homestays or developing friendly relationships in the other civilization. ( Bennett, 1993, pp. 58-59 ) Recently nevertheless, these theoretical accounts ( Byram and Bennett ) have been accused of being subjective have frequently been subjective and limited by the civilizations of the persons involved in their conceptualisation and appraisal ( Arasaratnam and Doerfel 2005 ) . Arasaratnam and Doerfel ( 2005 ) call for a culture-wide theoretical account of intercultural communicating competency. Arasaratnam and Doerfel use a bottom-up attack with the theoretical account developed though interviews. They interviewed 37 interculturally competent participants from a university in the USA. The participants were from a big international background ( 14 from counties outside of the USA ) . The pupils were chosen for the engagement in international pupil organisations, analyze aboard plans and international friendship/host plans. The interviews followed a semi structured method utilizing prompts to prosecute the participants, such as, Can you identify some qualities or facets of people who are competent in intercultural communicating? The informations semantic analysed to uncover four or dominant bunchs of words for each prompt. From this analysis Arasaratnam and Doerfel identified 10 alone dimensions in intercultural communicative competency ( see appendix 2 ) Heterogeneity, Transmission, Other-centered, Observant, Motivation, Sensitivity, Respect, Relational, Investing Appropriateness This theoretical account has non been used to develop any appraisal tools but it noteworthy for the attack of being based on dimensions of persons deemed to be interculturllay competent. To add to this theoretical account Rathje 2007 farther proposes that the civilization can be defined as coherence based construct. Rathje argues for a new definition of civilization off from chauvinistic definitions. Quoting Hasen ( 2000 ) Rathje states that ‘cultures merely be within human collectives ‘ ( pp 261 ) and that many civilizations occur within boundary lines be that with a local football nine or within one category room to anther within a school. Hansen ( 2000 paraphrased by Rathje 2007 ) differences allow for the creative activity of persons within a civilization. Therefore civilizations are made up of known differences that are finite and known. The differences within a civilization will differ from civilization to civilization. Persons are different from the norm of a civilization but the differences are known to the human collective, ‘individuals traits and features however perceptibly mention to his cultural rank ‘ ( Rathje 2007 ) . Culture is at that place for the apprehension or cognition of differences within a given civilization that defines cultural rank. For illustration a pupil might cognize that one pupil likes to speak while working on a scientific discipline experiment while another dosage non. Both pupils are members of the schoolroom civilization and know of the differences in their attacks to experiments. Applied to intercultural competency this definition means that unknown differences within a civilization must to cognize, bespeaking that there is a cognizable facet to intercultural competency. If during intercultural interactions an person in understand and cognizing the know difference of another civilization the person is so bring forthing a new civilization them self. What Rathje 2007 is saying that during intercultural interaction and when deriving intercultural competency persons are really organizing a new civilization to add to the figure of civilizations that the person is already a member. When a pupil walks into a new schoolroom with a unfamiliar category and teacher the pupil is so in an intercultural environment. Rathje would reason for the pupil to interact and be successful within the environment the person must first organize a new civilization with the current civilization of the schoolroom. ‘Intercultural competency is best characterise hence, by the transmutation of intercultural interaction into civilization itself ‘ ( Rathje 2007 p263 ) . This statement nevertheless is non without its floors its ego. In making an excess civilization outside of either persons ‘home ‘ civilizations dose this non lead to assimilation of both civilizations into a ace civilization made up of both sets of civilizations. Rathje is hence bespeaking that persons who are extremely successful and intercultural interactions ( or larning ) are persons who are really good at developing civilization. What so given all the theoretical accounts proposed are the applications for instructors whom develop the learning civilization for the pupils? So how is civilization developed? Socialization theoretical account†¦ .. Development of a culture- soclization theory. Link to other theorys of learing, societal learing theory and criteci with congtnive acquisition theorys Applications for teacher- decision. Culture shock- and anxtiy decrease theorys? ? ?

Preparing Research Questions and Hypotheses Assignment

Preparing Research Questions and Hypotheses - Assignment Example Alvesson and Sandberg (2011) suggest that identifying and constructing gaps in existing theories is one way of generating research questions. Additionally, Toledo, Flikkema, and Toledo-Pereyra (2011) suggest that a necessary ingredient of a well-developed and sound research study is a research hypothesis since it contributes to solving the research problem. Variables requiring full-value assessment and close correlation leads to the formulation of a complex hypothesis. On the other hand, the hypothesis can be very simple hypothesis is formulated depending on the undertaken protocol.   Bansal and Corley (2012) state that in quantitative research, careful and adequate preparation is vital to the plan that is laid down at the commencement of the research can be faithfully executed. In qualitative research, idea exploration is the main activity. Bahà §ekapili, et al., (2013) say that scientific research, which is a quantitative research, is a process that usually starts with a problem and the willingness to solve that problem before generating a research report on a particular topic. This explains why it is inappropriate to formulate hypotheses for a qualitative study.   In conclusion, appropriate research questions generation together hypotheses formulation in relation to topic scope is the starting point of an effective research study. It is also important to remember that hypothesis formulation is appropriate for a quantitative research study.   

Requesting Information for a new position Essay Example | Topics and Well Written Essays - 500 words

Requesting Information for a new position - Essay Example 1. Kindly let me know the approximate date by which the SMB Review Board will meet and review the request made by MCI West’s G-6’. The request was for my salary and wages to be at par with the GS-12-2210 Portfolio Manager. 2. I am assuming that the request from MCI West’s G-6’ will be approved and I would indeed be promoted as the GS-12-2210 Portfolio Manager. My query is about the number of days and by when the human resources department or other department would update my SF-50 records in line with the new role and functions brought about by the promotion. I am sorry to bother a busy man with so many questions, but these small queries will help me in my career besides giving me some amount of financial strength and mental relief. Hence, your responses, even if they are brief will act as a relief to me. Alternatively, considering that you are a busy person, you could direct me to the HR or other departments and mark your instructions on my letter, asking them to answer my queries and I will gladly follow up with

Property Management and Law Essay Example | Topics and Well Written Essays - 2500 words

Property Management and Law - Essay Example The terms and conditions under said contract include full repairing obligation by the tenant and seven rent reviews for rent increases only. Brimsdown Spring pays its rents promptly and has abided by all terms and conditions, so far. The term is about to expire on 24 March 2011. In Smalls’ letter, he expressly requested for new tenancy that would include the same length of time as the existing one, but under more favourable terms to them: Landlord takes over responsibility over structure, roof and exterior of the building and; a reduction of the present rent of ?43,500 a year to ?37,500 a year. Mr Smalls also made mention of a newly constructed commercial estate nearby that leases units at ?37,500 a year. RECOMMENDATIONS The Landlord can answer the letter indicating his objection. Such exchanges of communication, however, are not official because they are not in the prescribed form. In the meantime, the landlord can wait for the tenant to formalise its request using the correc t form and oppose the application, or failing that, he can serve his own notice to quit and refuse a new tenancy before the end of 12 months following the expiration of the lease period. RATIONALE Part II of the Landlord and Tenant Act 1954 generally grants security of tenure to leases whose terms go beyond 6 months as implied under s 43(3)(a) of said Act, but this can be opposed by the landlord on any of the grounds allowed by law. This implies that security of tenure is applicable to Brimsdown Spring as a lessor, which further means that despite the expiration of the lease terms it will still be entitled to occupy the premises and continue the lease. Such continuity of lease despite the expiration of the lease period exists until the landlord serves it a notice to quit under s 25 and it serves a counter-notice to renew the lease or it initiates an application to request a new lease. In that case, the court decides for or against any of the parties. The tenant may also initiate the process by a request to renew the lease and the landlord either accepts it or opposes by going to court on any of the grounds allowed by law. In the case of Brimsdown Spring, the letter requesting for a new tenancy does not have any effect. It was not sufficient to serve as a request for new tenancy under the Landlord and Tenant Act 1954 because s. 26(3) thereof expressly states that the request shall not be effective if not contained in the prescribed form setting out the details of the proposals of the tenant such as the new period, the rent and other conditions. Under Schedule 1 of the Landlord and Tenant Act 1954, Part 2 (Notices) Regulations 2004, a request for new tenancy must be made using Form 3 in Schedule II of the aforesaid Regulations. It can be noted in Form 3 that the date of which the proposed new tenancy begins to take place must be indicated whilst a list of the proposed new terms and conditions must be attached to it. Since Brimsdown Spring’s letter had no effect as a request for new tenancy, the Landlord is therefore, free to initiate the termination of the contract under s. 25 of the Landlord and Tenant Act 1954. The prescribed form for this is Form 2, or Landlord’s Notice Ending a Business Tenancy and Reasons for Refusing a New One,

Trends in the development of Intel after WW1 Assignment

Trends in the development of Intel after WW1 - Assignment Example In its replacement, he established a Central Intelligence Group to monitor his incoming cables, as well as supervise the duties that were being conducted by the disbanded OSS. The need to have a central intelligence agency led to the increase in missions and capabilities of the CIG. It is worth noting that most of the oversight was conducted by a committee known as the National Intelligence Authority which was made up Secretaries of War, Navy, and State, as well as the chief military adviser of the president. The National intelligence Authority played an integral role in ensuring that the unification process progressed on. Having thoughts of unifying the security system, the brains behind the National Security Act of 1947 strived to create National Security Council, a Secretary of Defense, a Central Intelligence Agency, and a constitutional Joint Chiefs of Staff that was bound by the principles of unity of intelligence, and unity of command. The Act guaranteed that statutory Joint Chiefs of Staff would not use the Prussian-style of leadership by creating an independent air force, and insisting that the CIA should not have law enforcement mandate. Additionally, the Act also dictated that the several divisions of intelligence within civilian departments and the armed forces would remain autonomous to the CIA. The fact that the Directors of the Central Intelligence could not have the full measure of authority to execute their duties has frustrated several of them; thus, leading to several reforms aimed at increasing their powers. These reforms have consistently been pushed forward by the National Security Council; however, they have faced several obstacles. In conclusion, there are several reforms aimed at improving the national intelligence; however, they face challenges since there are senior most people in the security docket who have specific changes that they cannot tolerate. This has led to the production of veto to any

Institutional Theory in Governmental Organizations Literature review

Institutional Theory in Governmental Organizations - Literature review Example This pressure has forced many of them to adopt new strategies such as Institutional Theory and Performance Measurement Systems, in order to overcome this pressure. Factors making Institutional Theory applicable in the Public Sector There has been an increasing pressure, for governmental and other nonprofit organizations to adopt strategies such as Institutional Theory. It is claimed that these new strategies, will make them act more like profit-making organizations than just nonprofit organizations. According to Oliver (1997, p. 697-698), governmental organizations are more vulnerable to all the three types of institutional forces than other profit-making organizations. As he explains, researchers have shown that the susceptibility of public sector organizations to institutional pressures is extremely high due to the many stakeholders and customers that it serves. All this pressure has doomed it highly necessary for the governmental organizations to adopt strategies such as Instituti onal Theory and Performance Measurement. According to Peter and Joseph (2004, p. 283-285), the pressure that the public sector is experiencing, mainly comes from the non-profit organizations that rely on the government for funding. It is argued that non-profit organizations have grown in numbers and have evolved from small-locally owned to large, national owned organizations. Therefore, these organizations are pressuring the governmental sector more. This is because they require more funds to accomplish their elevated goals and sustain their large workforce. The state is another stakeholder that is pressuring the public sector in many countries. According to Brunson and Olsen (1993, p. 44-46), many governmental and nonprofit organizations are owned by the state or the government in many countries. Therefore, it is argued that many governments place a lot of pressure on their organizations, in order to gather popularity from the citizens. As Grafstein (1992, p. 223-225), the governme ntal organizations are also currently facing another pressure from the many customers that they serve. As he points out, many profit-making organizations have been applying the concepts of intuitional theory in their firms, so as to maintain and attract more customers. According to Katz and Khan (1978, p. 147), the services and goods being provided by the private and many other profit-making organizations are far much better compared to the ones provided by the same organizations owned by the government. As Grafstein explains, this has resulted in the governmental organizations’ customers demanding the same quality goods and services as the ones provided in the profit-making organizations. Therefore, it is claimed that many governmental and nonprofit organizations are adopting the Institutional Theory in their institutions to enable them to overcome this pressure.

Debates and essays Research Paper Example | Topics and Well Written Essays - 500 words

Debates and essays - Research Paper Example This has created problems with the Palestinians who feel that they were dispossessed. Even in the West Bank, nominally a Palestinian state there is Jewish settlement and brutal military repression. This issue, and the resentment of the Arab states about a Jewish state in the Middle East has led to many wars (1956, 1967, 1973, the Israeli invasions of the Lebanon in 1982, 2006 and the 2009 Israeli invasion of the Gaza). Iran has been a country much longer than Israel. In 1978 a revolution deposed the Shah and started an era of theocracy or religious government. Internally and externally the government has adopted very pro-Islam policies including threats to destroy Israel. Iran has also worked to develop a nuclear program nd nuclear missiles capable of targeting Israel. The Iranian nuclear threat is at the heart of the current diplomatic conflict between Israel and Iran. This is somewhat unfair. Israel has nuclear weapons, although it does not officially admit that it does. Therefore, it is difficult, particularly for Muslims, to understand its stance that Iran cannot have them.2 On the other hand, both Israel and the United States are adamantly opposed to Iran developing nuclear weapons. After meeting U.S. Vice-President Biden on November 8, 2010 a source told Aljazeera, â€Å"The only way to ensure that Iran will not go nuclear is to create a credible threat of military action against it if it doesnt cease its race for a nuclear weapon."3 Israel attacked a suspected Iraqui nuclear reactor in 1981 and a suspected Syrian reactor in 2007. It is suspected of planning to attack Iran in the same way.4 The second key issue is Israeli settlement in the occupied West Bank. Iran strongly opposes this, as do the United States and the United Nations. However, Israel recently ended a 10-month freeze on settlement and has settled 500,000 persons in the illegally occupied West Bank since 1967.5 The

Intercultural public relations Essay Example | Topics and Well Written Essays - 2000 words

Intercultural public relations - Essay Example This has forced the field of public relation to device ways on how to deal with this problem and several theories or ways have been formed as guidelines on dealing with the issue of intercultural public relations1. This paper will try to look into detail how the intercultural public relation problem has been addressed by different theories and how these theories differ and their similarities, it will look at the importance of studying intercultural public relations. One of the theories of intercultural public relations is the cross-cultural adaptation that was brought forward by Robert Park, in this model he identified four steps in this theory that people have to undergo. The first step is the contact step where the individual is exposed to another culture; this is followed by competition where the two different cultures compete against each other. Thirdly, this is where the less dominant culture learns to accommodate the cultural aspects of the dominant one and finally he is assimi lated into the group and he learns to assimilate other members. One of the theories under this is epistemology where an individual acquires communicational skills from the dominant culture and his own way of thinking is transformed in to that of the host2. In another dimension, the public influence model that is mainly practised in countries that are hierarchical in nature such as India and in Africa, however in other countries such as the United States of America it is practised in minimal levels. In this case, public relation is not with respect to the larger community or a group, rather it is with people of a higher social class or those with influence. This is where people with more personal influence are likely to achieve their goals or higher levels of success. Dialogic method is another way in which intercultural public relations can be viewed; this is where the organisation and the public that it is addressing are viewed as equal partners. In this model, all people are broug ht on board in the decisions of the organisation. As the name suggests, it involves dialogue between an organisation and the public without bias or prejudice and it appreciates the opinions and personal worth of every stakeholder of the organisation. This method involves admitting when one party is wrong, empathising and allowing the decisions made collectively to change the way things are done, it aims at building strong and long lasting relationships in the process of doing business. In working with this model a lot of interpersonal and intercultural communication skills are required and a genuine concern for people and it is not dictated by pre mediated rules and regulations. Due to the diversity of individual and stakeholder in different sectors, understanding of their varied and different cultural backgrounds helps in knowing how to deal with them. Genre approach to intercultural public relations in this case helps public relation researcher or theorist to understand the variou s cultural backgrounds and communication styles and not merely trying to feed information that an organisation wants the public to know3. An intercultural public relation expert should engage in six activities that include identifying the special characteristics of the situation or culture, identifying the intended effects on the audience, clarifying the motivational intention of the organisatio

Mobile phones Essay Example for Free

Mobile phones Essay Consumers have when choosing between different mobile phone brands. The study was built upon six key attributes (telephone features, connection fee, access cost, mobile-to-mobile phone rates, call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well, although respondents tended to overestimate the importance of features, call rates and free calls and underestimate the importance of a monthly access fee, mobile-to-mobile phones rates and the connection fee. 1.Demographic factors have an influence on the evaluations of different attributes related to mobile phone choice. Specifically, gender and social class will impact on the evaluations of the attributes as men belonging to higher social class seem to be more technology savvy. 2.Consumers value personal time planning properties in the choice of new mobile phones. Consumers value in smart phones features that enhance their personal time planning (e.g., Jones, 2002). These high-rated features include calendar and e-mail services .However, while synchronization of calendar and e-mail services to PCs has become easy and fast, the importance of time planning in mobile phones becomes more and more important. 3.New technical properties increase consumer willingness to acquire new phone models. Another important aspect that has risen from different studies is that consumers purchase new phones due to the fact that their existing one’s capacity is not appropriate referring to the idea that new technology features such as built-in cameras, better memory, radio, more developed messaging services, and color displays are influencing consumer decisions to acquire new models. Thus it can be expected that new features will influence the intention to acquire new mobile phones. 4.When choosing between different mobile phone models, consumers value larger screen size but the whole phone should be small enough and light to carry in pocket. 5.When choosing between different mobile phone models, consumers value familiar brands. Price of the phone has been identified as a critical factor in the choice of the mobile phone model, especially among younger people. besides new technological advances price is the most influential factor affecting the choice of a new mobile phone model. In addition, it seems that size and brand play to some extent an important role in decision making. Liu (2002) for instance surveyed Asian mobile phone users and found that size of the phone had no impact on mobile phone choice, but this finding might be due to the fact that all competing brands have quite similar sized phones that are small enough. Liu continues that the trend will actually be not towards smaller phones but towards phones with better capability and larger screens. While companies are advertising new models and services that do not yet exist, it according to the paper signals to the market that the company is at the cutting edge of technology and shows what will be available in the very near future. The sales of new phones will then be driven by replacement rather than adoption.

Biographical Analysis of the Crucible Essay Example for Free

Biographical Analysis of the Crucible Essay What lies deep down in the Crucible characters that not everyone can see? The former husband of Marilyn Monroe managed to keep one aspect of his life private from the media for over four decades. Was it because of shame, selfishness, or fear? The Crucible is based on the Salem Witch Trials of 1692. Miller has read all about the Witch Trials, but has never really understood it until he read the book published by Charles W. Upham, the mayor of Salem at that time (â€Å"Why I Wrote The Crucible†). He knew right away that he had to write about that time period. Even though the play provides an accurate representation of the trials, the truth lies in Arthur Miller’s past history. Pursuing this further, Arthur Miller has hidden a life-long secret that recently has come out. When his son, Daniel was born, Miller was very happy, but immediately knew something was wrong. The doctors had diagnosed the baby with Down syndrome. He was the son of Miller’s third wife, Inge Morath. Miller said. â€Å"I’m going to have to put the baby away†, but Inge wanted to keep him (â€Å"Arthur Miller’s Missing Act†). Within days the baby was gone. They sent him to one of the Connecticut institutions for the mentally retarded. Inge went to see him every day, but Arthur never wanted to set eyes on him. Afterwards, nothing was mentioned of Daniel. He was cut out from Miller’s life. Was it because of selfishness, or fear that the world will know? His personal story seems to contradict his theme in The Crucible. Through the character Abigail Williams, we can see that people are willing to give up and abandon their connection with their own values in order to protect themselves. Just as Abigail hid the fact that she had an affair with John Proctor, Arthur Miller has hidden the fact that he also had a brief affair with Marilyn Monroe. Abigail William is the girl who leads this play into disaster. She is most responsible for the meeting in the woods and when Paris finds out, she tries to conceal it as fast as possible, because if she reveals that she has cast a spell on Elizabeth, it will reveal the affair she had with Elizabeth’s  husband, John Proctor. To protect herself from future punishment that may come, she starts to accuse others of witchcraft. By telling lies, that is how she manipulates the whole town into believing that she is innocent (Miller 114-115). Abigail is independent and she knows that nothing is out of her grasp. Once she finds herself attracted to Proctor, she won’t suppress her desires that she wants him. However many times she reviews her memories, the more she is sure that she is the ideal wife for John. The only thing in the way is Elizabeth. Declaring witchcraft among the majority will keep the secret out of reach. She uses this to create fear and intimidation among the townsmen people. The only reason her evil little plan is working is that the girls have got her back. She has threatened them with violence if they refuse to do as she says. â€Å"Now look you. All of you. We danced. And Tituba conjured Ruth Putnam’s dead sisters. And that is all. And mark this. Let either of you breathe a word, or the edge of a word, about the other things, and I will come to you in the black of some terrible night and I will bring a pointy reckoning that will shudder you. †¦ And I can make you wish you had never seen the sun go down!† (Miller 20). In order to get Proctor, she must eliminate Elizabeth and choose her individuals she will accuse wisely. She thinks nothing of the fact that the individuals will be hanged based upon her accusation. When she sees her plan failing, she will react the same by not showing any signs of fear. She has condemned Proctor to hang and flees right away from the town, leaving all the action well behind. John Proctor is the protagonist of the play, while Abigail is the antagonist. One of his flaws is his temper. Proctor leads to shouting and even physical violence. There are occasions in the play where he threatens to whip his wife, servant, and even his ex-mistress, Abigail. He was the average good man, who owned a farm and was respected by everyone he knew. He had three children a good wife to raise a family with and all was well until Abigail came into his life. At first Abigail was the housekeeper, who has quietly come into the life of Proctor. He must have been tempted by her fiery personality, which he cannot resist. This affair only happened, because at that time Elizabeth was sick, which allowed Abigail to make her  first move. John may have also been attracted to Abigail’s personality shown in Act 1. She tells John that the witchcraft isn’t true and that the girls were just having a party with Tituba. â€Å"PROCTOR, his smile widening: Ah, you’re wick ed aren’t y’! You’ll be clapped in the stocks before you’re twenty† (Miller 22). From this line we can conclude that Proctor is charmed by Abigail’s naughty tricks. The temper of John Proctor ties into the anger of Arthur Miller towards the McCarthy hearings. The Crucible relates to the McCarthy hearings, because Arthur Miller claimed to have written The Crucible to criticize the theme, while many people saw the resemblance between the Salem Witch Trials and the McCarthy Hearings. Just like McCarthy, the people of Salem were not interested in facts; instead, they took their hatred towards the people of their community. Miller himself was brought to the House of Un-American Activities Committee and was falsely accused of Communism. (â€Å"Fear as Governance: Arthur Miller The Crucible as Contemporary Reflection†). For the first two acts we see John doing little effect to the play. However, when Act 3 comes into play, he is there to protect his wife. He has three weapons that he can use against the court. First is Abigail’s admission that there was no witchcraft, proof from Mary Warren that the girls were faking, and the fact that he had an affair with Abigail. All this declines in the favor of Abigail. He only ends up ruining his name and getting himself condemned for witchcraft. The only way to save him from being hanged is by admitting that he is with the Devil and that he justifies that he was a bad person anyway. Horror struck when asked to sign his name. By signing his name he believed he will be signing his soul away. Even though, he is so close to being free once again, he refuses to sign his name. He says, â€Å"I do think I see some shred of goodness in John Proctor. Not enough to weave a banner with, but white enough to keep it from such dogs.† (Miller 144). At first we may believe that The Crucible is just a story about witch trials that took place in Salem, but by paying a greater attention to the  minor details we can understand that the book has another meaning to it. Every detail can be connected to Arthur’s personal life.

Life without music

Life without music What would life be without music? The world would be a very quiet place. Music is in many ways the fabric of our lives and the definition of society. It is a reminder of how things once were, an indication of how things are, and a view of where society is headed. Music is a direct reflection of the picture of society. Music can be a way to deliver messages, a poetic medium, a fine art, or nothing more than a source of entertainment. No matter what it is used for, music is the perfect art and our lives would be that much less complete without it that life as we know it would not at all be the same without music. Music is the perfect art. It has movement, because it progresses over a set period of time. All musical works have a beginning and an end. However, music does not restrict the audience in the way that movies or graphic art does. The listener can create whatever image she or he wants to when listening to music. It is an art that appeals to the conscious mind, but the best music also appeals to the subconscious. No thought is required to enjoy good music, though it is often thought-inspiring. Instrumental music does not bind the listener into a fixed template in the way that literature and poetry do: the reaction to music is different from person to person. Although it is probably the most difficult to produce the desired imagery in instrumental music, it can be done. BeethovenÕs Opus 27, Number 2, Piano Sonata No. 14, First Movement gives the image of a tired old man writing by the light of the moon and his passion without using any words at all. Music with lyrics is often referred to as words set to music. This is not always the case. Sometimes it is more accurate to refer to music with lyrics as music set to words. This form both widens and restricts the composerÕs artistic range. Lyrics make it easier for composers to bring out their main ideas without expressing them in notesNnot all composers have the power of Beethoven! However, they restrict the images of the musical work i n the same way that prose and poetry limit their subject. Whether instrumental or lyrical, music comes from the people and can enlighten us all. It was during the 1960s that the social revolution and the struggles for civil rights inspired such musicians as Bob Dylan, Janis Joplin and Joan Baez to write songs of protest. In turn, the music of these artists, and many others, influenced the younger generations and spread the word of the revolution. Without music, many teenagers of the time would not have been given the influence of the time or its associated mentality. Music was, and continues to be, a kind of social education to the younger generation. Teenagers turn to popular music for their philosophies and get a sense of their place in the world. In fact, cliques of young people are often defined by the music they listen to: punks listen to punk rock and heavy metal; nerds are reputed to listen to classical music; the in crowd listens to the latest material alternative music has to offer; the loners listen to obscure pop artists or classic rock. Youth culture would be much less vivid than it is if the world had no music. Generations would not be sparked to action without music. The war drums of primitive peoples were a kind of music. It was they that stirred the Cavemen and the Vikings to participate in decade-long wars. MusicÕs social influence is ever-present. Our society is shaped by it. Not only is music the chisel of society; it is a constant thread that runs through nature. Music is everywhere: the sound of falling water, the rustle of leaves underfoot, the call of wild birdsNeven the sound of rush-hour traffic is a kind of music. The common definition of music is a series of pitches and rhythms that have an overall coherence. This definition is limited to man-made music. Synthetic music is really just one kind of music. The sounds of nature are all part of the greater Music of the universe. Man-made music is entirely influenced by the true music of nature. The pulse of the heart is the constant bass drum. The sound of walking feet is the alternating snare drum. The rustle of leaves in the wind is the highest string section. A riverÕs flowing sound fills out the harmony. The Symphony of Nature is the mother of manÕs own music. The absence of the greater Music cannot be considered. Music is the Universe. The idea of an absence of man-made music would be almost as inconceivable. For humans to create music is inevitable. It is as natural as thought. With mankind being surrounded by natureÕs Music, he has no choice but to make music of his own. Therefore, the idea of a world without music is highly hypothetical. One would sooner consider a life without experiences or a year without days. A day in a world without music might proceed like this: One would awaken to the sound of a radio announcer speaking about politics. On the way to work, the radio show would consist of interviews with famous personalities. The work da y would be terribly boring, since the office would not have any decorations (these would have been made by artists who had been influenced by music). That evening, the television commercials would have no jingles, only women promoting kitchen cleaners in white kitchens. The contestants of Jeopardy! would write down their questions for Final Jeopardy in complete silence, without the famous tune. The evening movie would be almost mute. It would seem to be like a silent film, with no incidental or theme music to augment the otherwise bland actors. In the restaurant, the date would be boring and unenlightening. Neither he nor she would be able to come out with any remotely intelligent ideas without music in the background to keep the brain working. The nightÕs dreams would not be scored with a happy tune or a slow nocturne. They would take place in silence, a drab, dark world of nothing. This world without music seems to have incoherences and cracks in it. It does not make sense and does not quite explain itself. Music is essential for the world to even make sense. It is as fundamentally inherent as gravity is in the universe. Any attempt to restrict or control music, such as is made in communist politics, is both vain and unrealistic. One cannot challenge the broadloom of the universe when making political policies! To think that the natural urge to create music in the image of the greater Music can be repressed is an exercise in na*vetÃ…Â ½. Music is societyÕs mark. The history of human musicians is rich, and has many fine people lining its ranks. Music has changed the artistic and non-artistic world immeasurably, such that a world without music is nothing more than a terrifying fantasy. The very prospect is difficult to consider. A world without music would be a quiet place indeed.

Internet Piracy :: essays research papers fc

He doesn't wear a stocking mask over his face, and he doesn't break a window to get into your house. He doesn't hold a gun to your head, nor does he ransack your personal possessions. Just the same he's a thief. Although this thief is one you'll not only never see,but you may not even realize right away that he's robbed you. The thief is a computer hacker and he "enters" your home via your computer, accessing personal information -- such as credit card numbers which he could then use without your knowledge at least until you get that next credit card statement. RichardBernes, supervisor of the FBI's Hi-Tech squad in San Jose, California, calls the Internet "the unlocked window in cyberspace through which thieves crawl" (Erickson 1). There seems to be an unlimited potential for theft of credit card numbers, bank statements and other financial and personal information transmitted over the Internet. It's hard to imagine that anyone in today's technologically oriented world could function without computers. Personal computers are linked to business computers and financial networks, and all are linked together via the Internet or other networks. More than a hundred million electronic messages travel through cyberspace every day, and every piece of information stored in a computer is vulnerable to attack (Icove-Seger-VonStorch 1). Yesterday's bank robbers have become today's computer hackers. They can walk away from a computer crime with millions of virtual dollars (in the form of information they can use or sell for an enormous profit). Walking away is precisely what they do. The National Computer Crimes Squad estimates that 85-97 % of the time, theft of information from computers is not even detected (Icove-Seger-VonStorch 1). Home computer users are vulnerable, not only for credit card information and login IDs, but also their files, disks, and other computer equipment and data, which are subject to attack. Even if this information is not confidential, having to reconstruct what has been destroyed by a hacker can take days (Icove-Seger-VonStorch 1). William Cheswick, a network-security specialist at AT&T Bell Labs, says the home computers that use the Internet are singularly vulnerable to attack. "The Internet is like a vault with a screen door on the back," says Cheswick. "I don't need jackhammers and atom bombs to get in when I can walk in through the door" (Quittner 44). The use of the Internet has become one of the most popular ways to communicate.

A Dolls House: The Analysis of Nora and Her Case of Leaving Her Family

In Henrik Ibesen's play A Doll House, Nora Helmer struggles with telling her husband, Torvald Helmer, the truth about a loan she receives for them to go to Italy when he was sick. Consequently, when Torvald learns of the news he instantly insults Nora and declares that she has "ruined [his] happiness" (Ibesen 93). However, when Torvald tries to dismiss his insults after receiving a note that her contract was revoked, she does not accept his apologizes and decides to leave Torvald and her children to "make sense of [her]self and everything around [her]" (Ibesen 100). Her selfish decision to leave makes her a bad wife and mother, but she there are a few more characteristics that makes her a bad wife. The characteristics that Nora shows in the story are her dishonest, her individualism, and the unfortunate failings of the father figures during in her life. In the story, Nora is in a troubling situation because she borrows money from Krogstad, Torvald's employee at the bank, to pay for a trip to Italy so that Torvald could recover from an illness and is now being blackmailed by Krogstad because Torvald wants to fire him. Not only does borrow the loan, which something her husband is fully against, she lies to Torvald saying that she receives the money from her father. The borrowing of the money without her husband's approval, and her lie saying that it is from her father are two dishonest acts on Nora's part, acts that a wife should not do. In a review produced by Fabienne Oguer, he calls this situation a "Trust Game" (Oguer 85). Both characters, Torvald and Nora, hypothetically play a game in which one may has to trust the other. In the beginning of the story, Torvald is forced with the decision to either trust Nora and marry he... ...terrible decision to leave Torvald, trapped within his doll house. Works Cited Drake, David B. "Ibsen's A Doll House." The Explicator 53.1 (1994): 32-34. Research Library, ProQuest. Web. 2 Dec. 2011. Ibesen, Henrik. A Doll's House: A New Version by Frank McGuinness. New York: Faber and Faber,1997. Print. Oguer, F. "Ibsen's "A Doll's House" As a Psychological Trust Game with Guilt and Reciprocity." Review of European Studies 2.1 (2010): 84-90. Research Library, ProQuest. Web. 2 Dec. 2011. Rosefeldt, Paul . "Ibsen's A Doll's House." The Explicator 61.2 (2003): 84-85. Research Library, ProQuest. Web. 1 Dec. 2011. Yuehua, G. "Gender Struggle Over Ideological Power In Ibsen's A Doll's House/LA LUTTE DES SEXES SUR LE POUVOIR IDEOLOGIQUE DANS MAISON DE POUPEE D'IBSEN." Canadian Social Science 5.1 (2009): 79-87. Research Library, ProQuest. Web. 1 Dec. 2011.

Terror and Protection :: essays research papers fc

Winston Churchill once said â€Å"Never, never, never believe any war will be smooth and easy, or that anyone who embarks on the strange voyage can measure the tides and hurricanes he will encounter. The statesman who yields to war fever must realize that once the signal is given, he is no longer the master of policy but the slave of unforeseeable and uncontrollable events.† Today some people believe that should America just withdraw from all of its military engagements and then terrorism would just disappear. This however is not the answer. While many disagree on foreign policy I wish to discuss domestic protection. An internally strong nation will produce an equally strong outward nation. For this reason I believe many more safety precautions should be instituted to keep us safe not only in the public sector but in the private sector. Today numerous prospective radical targets include skyscrapers, airports and nuclear power plants. Each of these is susceptible in its own manner and as such each can be defended. With added security any potential damage must become no damage. The methods in which this can be done will be outlined in the subsequent paragraphs. Presently the first and most problematic area in security are airports. Last sunday â€Å"A Kentucky woman, carrying a handgun made it past security screeners and almost boarded a plane with the weapon. Airport police were alerted to the situation when the woman realized her mistake and reported it herself† (Kuo). â€Å"Mishaps† such as this cannot be tolerated within airport safety. How do you miss a gun within a passenger’s carry-on luggage? This woman did it with ease by accident; imagine what someone who had meaningly brought a weapon on to a plane could do. Airport security emplyees should be scrupulously certified with competency tests as well as identity verification. To keep another 9-11 from taking place FAA must rigorously curb access to planes, and other facilities in and around airports. The FAA must also meticulously perform more serious background checks. Every passenger’s name should be run in legal and terrorist databases to also prevent any disasters. Every flight, domestic or non domestic should have armed air marshals on it. Initially this was done following September 11th but was phased out due to the cost. If these simple precautions are employed flying will become much safer. Many believe that if a passenger has a through background check it will impede his rights to privacy.

Marketing proposal for a new product Essay

Antwerpen Imporor Co., Ltd, a leading import company in Belgium, received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today’s life style. Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to market by August 2003. The potential market for Lightfoot is very promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of approximately $22,941. As a result, Belgians enjoy a high level of disposable income and have the financial means to consider life style, the strongest growth sector in the Belgian expenditure. Future consumption market should still continue to increase. The financial projection for year 1 is a net margin of 2,825,000.00 EURO. The management and sales force team members have a strong background in the fashion industry. The General Manager was former the former business development manager for Shoeslock, the Director of Sales and Marketing was formerly chief sales manager for Nike Belgium. Objectives Mission: To lead the market of quality shoes/fashion industry in Belgium with an aim of achievement in both brand names and profit. Target: In the first fiscal year lto reach the medium selling price at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively lto reach the total sales of 8,675,000.00 Euro as the turnover lto reach a 75.00 Euro of net margin for Ladies, and 85.00 Euro for Gentlemen respectively lto occupy a 30% of the market share lto build the public brand awareness in the fashion industry of Belgium In the second fiscal year lto reach a 20% increasing of the sales lto reach a 20% of the net margin lto occupy a 35% of the market share Value The product is definitely out to address the needs of the high-end consumer, who is willing to pay more for quality. In the particular market, the Lightfoot provides consumer, who cares about design and quality of life style, a combination of highest quality product and excellence of design, at a relatively high price. Measure of Success The minimum price of sale will be at 225.00 Euro for Ladies and 265 Euro for Gentlemen. The turnover for the first year will be 15,000 pairs of lady shoes and 20,000 pairs of man shoes with a net margin for 75 Euro per pair of ladies and 85 Euro per pair of gentlemen. Methodology Our sales strategy is based mainly on making the right information available to the right target customers. We can’t afford to sell people on our expensive product, because most do not have budget. What we really do is to make sure that those who have budget and appreciate the product know that it exits, and know where to find it. The marketing has to convey the sense of quality and fashion in every picture, every promotion, and every publication. We can’t afford to appear in second-rate catalog with poor illustrations that make the product look less than it is. Promotion Strategy The product will be promoted heavily at the 2003 Fall fashion Show in October, to begin to build brand awareness in the overall fashion market. A special open invitation session and cocktail reception will be held at the end of day of the fashion show to introduce and demonstrate the product, focusing on its design and value. A direct mail campaign will begin immediately following the fashion show with special limited pricing discounts for those on the mailing list who also attend the special demo session.

Evolution of Detective Fiction Essay

Twenty-first century detective stories are blooming with action, conflict, mystery and so on. But this is only recent development. There is a lot more to it than most people think. From a French man named Vidocq to the creation of modern detective fiction by Edgar Allan Poe, until today’s development of detective stories and its characters. So what made Poe such an important figure in detective fiction history, and in what way did his creation develop after his death? In my study I will try to answer these questions to the best of my capabilities. People started to take interest in crime stories in the early 1800, caused by their fascination and fear of crime. It was the town folks that started to romanticize criminals, as well those who stood up against them: â€Å"The first writing on urban crime pretended to be documentary, but it was filled with archetypes and plots from preceding fiction, particularly the gothic novel† (Marling 2). The detective as a figure first saw light in the early nineteenth century. Eugà ¨ne Franà §ois Vidocq who is considered to be the father of modern criminology and the first private detective wrote Memoirs of Vidocq which inspired writers like Viktor Hugo’s Les Misà ©rables and Honorà © de Balzac’s Le Pere Goriot in creating first of many detective figures based on Vidocq. Of course there were other writers, not just crime stories but novels as well, to whom Vidocq served as an inspiration. A good example to this is Charles Dickens novel Great Expectations. The main and most important difference between the earlier mentioned crime stories and Poe’s Murders in the Rue Morgue is that they didn’t construct their story/case around the detectives: â€Å"Before Poe, the early crime stories did not revolve around the individual detective â€Å"(freewebs editor 3). Crime Fiction is essentially about the solving of a crime, usually a mystery of murder. Crime Fiction texts question what it is to be human and raise questions about identity. (freewebs editor 1) When Poe created Dupin, most of his very own traits were given to the character. Since Poe himself didn’t believe in the supernatural neither did Dupin, giving him a far more realistic view of things, which I believe essentially gave the detective a big step ahead of others when solving a case. In â€Å"The Murders in the Rue Morgue† Poe introduces three of the basic motifs of detective fiction. First is the wrongly suspected man, secondly the crime in the close d room and  finally the solution by unexpected means. It is also important to note the Dupin outsmarts the police by solving the case, which is an element that if not all but certainly most detective storie’s adopted. In The Purloined Letter the reader gets to know another favored element of the detective fiction: recovery and safe keeping of the â€Å"document(s)† needed to ensure the safety of one or more important individuals. In order to make sure Dupin succeeds in this task, Poe introduces yet again important motifs known to the detective fiction: the outsmartingdeceiving of other genius minds, the finding of the evidence in the most obvious place and the use of disguise. Although the element of disguise might not seem so evident at first reading, I am most certain that the use of the green spectacles in order to deceive D—serves as an early version of using clothing or other accessories in order to misguide another character. In the third story of Dupin, The Mystery of Marie Rogà ªt, Poe introduces the method of recreating a crime by recollecting and putting together newspaper reports of the same case. While Poe’s greatest detective fiction will be the one’s pres enting Dupin, we must take a step in taking in to notice Poe’s other two works Thou Art the Man and The Gold Bug readers are familiarized with new motifs from the repertory of detective fiction: the criminals spirit breaks and confesses when he is faced with the enormity of his crime, misguidance by following the wrong clues and the climaxing moment when that the criminal is the least likely suspected person. And of course all five stories have the common unexpected ending which was common to gothic novels in Poe’s time. We must not forget however that there were a few other detective stories in which Dupin makes his appearance even though they weren’t written by Poe. Such stories are like: The Vanished Treasure and The Fires in the Rue St. Honorà © which appeared in a collection of seven short stories by the publisher Mycroft & Moran, The Murder of Edgar Allen Poe by George Egon Hatvary, etc. The interesting fact about most of these stories in which Dupin makes an appearance is that he either meets or gets regarded as being Poe himself Just as Vidocq in his own time, Poe’s writings served as role model for the new detective fiction, but unlike Poe who introduced the reader to a new type, a reformed detective story, the new generation of writers kept and used the new motifs and elements which Poe created. None other could serve as a better example for this than the m ost widely known detective in world,  namely Sir Arthur Conan Doyle’s Sherlock Holmes. In my personal opinion Holmes serves as the best comparison to Dupin. They represent the perfect rivals in what I’d like to call â€Å"who’s the better detective†. In order to make my point in why Dupin is the superior I’ll point out a few of their similarities. First and most likely observed by all readers that both detectives are presented by a narrator who just happens to be their best friend. Like Dupin, Holmes uses cold logic in the solving of the cases. While today’s detectives seem to be more calm and appear to have part in way more action, Dupin and Holmes isolate themselves, they are eccentric, somewhat egoistic and they both enjoy smoking the pipe. But most importantly in their stories the focus is on the case and the solving of the puzzle rather than putting the main protagonists in the middle of the action. While few say that Holmes is a copy of Dupin, most would consider Holmes to be the perfected version of his superior. In A Study in Scarlett Holmes sidekick Dr. Watson makes a comparison between the two detectives: â€Å"Now, in my opinion, Dupin was a very inferior fellow †¦ He had some analytical genius, no doubt; but he was by no means such a phenomenon as Poe appeared to imagine.†(Doyle 24). I believe that most important trait of Dupin that separates him from the other detectives is that he wasn’t exactly a role model for the mentally stable. This of course is the effect of the loss of his inheritance. While Holmes himself wasn’t the charming kind of fellow one might choose as friend(he was addicted to cocaine, stayed up for hours walking around or playing on his violin, making smelly chemical experiments and he even fired off his gone sometimes), his bad habits were of his choosing and making so it wasn’t nearly as bad as Dupins case. Of course Holmes isn’t the only one to be created in Dupins image. Hercule Poirot created by Agatha Christie in one of the characters on which Dupin had a huge impact. In the 20th century the detective fictions have considerably changed in the way they are seen. This of course is due to the new generation. Most of the younger generation lack the imagination to fully understand and enjoy such works as The Murders In The Rue Morgue or Sherlock Holmes due to the fact that they lack action. Today’s generation is used to all the constant action and violence thanks to TV and PC games. So as these factors changed society  entertainment industries took on new elements. Since recent years haven’t produced any film adaptations about Dupin, I’ll have to stick with Sherlock Holmes. The new movie, while still being a detective story, can be easily put into the genre of action. Consider the movie to be most enjoyable despite the fact that it completely lost the book’s magic. With all its stunning visuals and extreme action scenes it is hard for me to find it anything nearly as the book. I believe that the only thing which is kept in it is Holmes himself. Holmes remained the same seemingly mad but genius and efficient detective I got to like from the book while Watson became a 19th century action hero. One must know the detective fiction motifs in order to identify them in the movie, but I assure that they are present. In conclusion, detective fiction is a genre still under development, since new elements are only starting to emerge and all is thanks to the drastic change of technology and way of thinking. But this doesn’t mean that it will surely develop in a positive way. There are way too many factors that play a part in it, however we take our part in preserving the bases of this great genre and putting our own ideas to it in while to make it even greater. But this is question only time will answer and the people who work on it.